Growing Your Business With Barter!
GROWING YOUR BUSINESS WITH BARTER!
– An Overview
- Can you use new business?
- Do you have un/underutilized products or services?
- Do you have products and services you need to purchase for your business?
- Are you finding it difficult to compete with the “big boys”
with the “deep pockets”? - Wouldn’t you like to have a competitive edge?
Barter is an excellent way to get the new clients you need to grow your
business. Barter can help you utilize your products and services more fully.
Barter allows you to purchase some of the products and services you need
for your business without spending cash. This article will give you an
overview of how you can use Barter to grow you business.
WHAT IS BARTER?
Barter , also referred to simply as trade, is the oldest form of commerce
or business in the world. Barter is simply the exchange of one product
or service for another without the exchange of cash. Described another
way — barter is using what you have to get what you want or need. Virtually
all of us have experienced barter, particularly in our youth — trading
baseball cards, doll clothes, etc. Business of all kinds and all sizes,
from home-based, self-employed companies to multi-billion dollar corporations,
are trading more than ever for a wide variety of products and services.
Barter is now a multi-billion dollar per year global industry. Herein we
will show you how you can take advantage of the opportunities afforded
by barter to grow your business.
HOW DOES IT WORK?
There are a number of ways and types of barter that you can utilize
to grow your business. We will discuss the various types of barter and
how each works and the advantages and disadvantages of each in more detail
in a future article. The two types of barter that are the most accessible
and easiest to utilize are discussed herein, they are Direct Trade, or
one-on-one trading, and trade via a retail Trade or Barter Exchange.
Direct Trade, or one-on-one trading, is where you offer to trade your
product or service with a business owner or professional who offers a product
or service that you want. An example would be a restaurant owner who offers
to trade a certain number of meals to a printer to have their flyers printed.
A Trade or Barter Exchange is a network of business owners and professionals
who have agreed to offer their products and services on a trade basis to
other clients of the exchange. The exchange markets your products and services
to the other exchange clients. Utilizing a Trade/Barter Exchange is usually
the most efficient manner to maximize the benefits of barter for your business
since you do not have to negotiate and account for each trade yourself.
WHICH PRODUCTS AND SERVICES CAN YOU BARTER?
Anything that can be sold or bought on a cash basis can also be bought
or sold through barter. Many people will buy your product or service, or
more of it, on a trade basis when they would not do so on a cash basis,
due to cash flow, their buying discount with trade, etc.
WHAT’S NEXT?
In the next article in this series, regarding “Growing Your Business
With Barter”, we will discuss the various benefits of barter and their
value to you in growing your business.
I hope that you have found this article informative and beneficial for
your business.
© Copyright 1997, 2022 Michael S. DeVries, All Rights Reserved.
This article was originally published on I-Barter.com in 1997 at http://www.i-barter.com/gybwb1.htm it has been reprinted here in 2022 with appropriate edits and updates with the express permission and approval of the author.
Click Here or at 👉 http://blog.thevcf.com/grow-your-business-through-bartering-with-itex/ to get started Growing Your Business through Bartering with ITEX as soon as possible!
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